Web Publishers build their sites with two goals in mind, increase web traffic and sell advertising. Currently the goal of Internet advertising is to achieve a click through, but for the web publisher this means their web traffic just decreased as their visitors have now been redirected to another webpage.

Nexnet believes this is counterproductive for both the publisher and the viewer. Using PEARL, web publishers allow the viewer to receive personalized, targeted and detailed messages offsite regarding advertising they were interested in, preserving the online experience.

With PEARL, Internet visitors can save information for themselves in their email to follow up on later, while continuing to enjoy premium content from the publisher.

For the advertiser, this means multiple impressions are possible. Their web link has been saved by the visitor and can be opened multiple times. The information is not lost when the visitor closes down the window.

See an ad, click our icon, and we’ll ping you later. Welcome to the new interactive standard, PEARL.