Features
Pearl works like this see an ad, click our icon, and well ping you later. And, Pearl is patent pending.
The Pearl platform allows advertisers and content providers to tag their content
so that viewers can interact with the content and receive a message via email
or SMS containing information to follow up with later.
Pearl allows viewers to
time shift their viewing experience and extend it into their messaging inboxes.
What can PEARL do?
URL Forwarding
Pearl allows advertisers and content providers to deliver exact URLs to consumers. Advertisers continually try to drive eyeballs to their websites. The URLs delivered by Pearl can send eyeballs to exact web pages directly from the email inbox or SMS. These URLs can be targeted for each individual viewer, allowing for a different landing page for each demographic group.
Social Extensions
Pearl users can link their social networking accounts to their Pearl account, and quickly post Pearled content to their social feeds in as few as one click or one button press. Pearl accounts can be linked to Facebook, Twitter etc.
Pearl Account
Viewers opt-in to the Pearl account only one time per device. This allows for Pearl users to utilize their account across the entire Internet, all content on their TV and content on their mobile phone without the hassle of continually entering their account information or social networking information.
On-Screen
Several of PEARLS on-screen characteristics can be tailored based on targeting of PEARL Users. For example, the PEARL onscreen icon could be accompanied with text specific to the zip code region of the IP address.
Messaging
The PEARL Platform can send messages to users via SMS or Email.
PEARL messages can be dynamic to allow for content segmentation and demographic drill down capable of sending a different message to individuals based on: gender, age, zip, IP, time, viewing history, etc.
Welcome to the new interactive standard, Pearl.