Analytics
The power of PEARL is in the analytics. When a consumer requests information, PEARL sends an email targeted to that user. And, PEARL knows who was watching what program or video at what time. This allows PEARL to track and measure engagement, impressions, as well as web metrics tracking the correlation between impressions and viewer engagement. PEARL can also measure and track viewers across platforms TV, online and mobile.
Find out in real time:
The power of PEARL is in the analytics. When a consumer requests information, PEARL sends an email targeted to that user. And, PEARL knows who was watching what program or video at what time. This allows PEARL to track and measure engagement, impressions, as well as web metrics tracking the correlation between impressions and viewer engagement. PEARL can also measure and track viewers across platforms TV, online and mobile.
Find out in real time:
- Was the email received?
- Was the email opened?
- How many times was it viewed?
- What, if any, links in the email were clicked? How many times each?
- What web pages were viewed and when? Was a conversion or goal completed?
- Was the email forwarded to a friend?
- Was this a repeat PEARL user?
- And More
