Advantages for Viewers
PEARL is about the customer and giving them a better viewing experience. PEARL doesn’t interrupt program viewing; it “pings” you later. And it “pings” you the way customers prefer – by opt-in email.

PEARL’s user experience is ideal. Once you click, the PEARL goes away and you continue enjoying your program.

It avoids being anything like a pop-up ad for video. It doesn’t open a menu on top of your program, it doesn’t force you to interact with advertising right now, it doesn’t make you wait to download an interactive application, and it doesn’t take you to another channel.