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Advantages for Publishers & Content Providers
  • Enjoy a win-win for you and your advertisers.
    • Successful advertising can encourage users to leave your site or program to learn more about the advertised product. PEARL lets users stay focused on your content now and still engage deeply with your advertiser later. This means users enjoy more of what they came to your site or program for, and can interact with even more of your other advertisers, too!
  • Sell more ad units at premium prices
    • Increased Click Through rate increases demand for your ad space. It can be easier to sell PEARL because ROI gives advertisers confidence in how money is spent while allowing content providers to get more dollars per impression.
What’s more, PEARL can be deployed on nearly every video platform – online, mobile, TV, airplane. It can be used in programming as well as advertising – for example, to receive an email of a recipe being prepared on TV, the plans for a bench being built on TV, an antique being appraised on TV, and more. And it can be modified to send information to any social network – email, Facebook, Twitter, and more. Share an ad, share the program you’re watching and more across multiple social media.
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