Advantages for Advertisers

• Meaningful engagement and measurability
• Increase Click Through rate
• Easy social promotion
• Enhance SEO/SEM
• Measure and track viewers across platforms
  – TV, online, airplane, and mobile.

Customers like opt-in email and it increases ROI. Eighty-seven percent (87%) of people prefer opt-in email as a way to learn about new products. As many as 75% make a purchase because of it and 60% are convinced to try a product for the first time.

PEARL is not just about RFI and direct response. It strengthens brand metrics too – 56% of consumers say they are more likely to buy from companies that send them opt-in email.

PEARL captures the holy-grail of social media advertising – engagement. PEARL integrates engagement across TV, online, and offline experiences. Email is ubiquitous, people spend more time with opt-in email than they do work email, they share opt-in email, and they find it leaves an impression once they’re offline.

What’s more, PEARL can be deployed on nearly every video platform – online, mobile, airplane. It can be used in programming as well as advertising – for example, to receive an email of a recipe being prepared on TV, the plans for a bench being built on TV, an antique being appraised on TV, and more.

And it can be modified to send information to any social network – email, Facebook, Twitter, and more. Share an ad, share the program you’re watching and more across multiple social media.